The Moreland’s Story
Design
The Moreland Theater, a soon-to-be cultural cornerstone of Portland's Sellwood neighborhood, was designed in 1925 by Walter Hilborn, known for his work on regional theaters like the Eltrym and Kiggins Theater, or by Thomas and Thomas, as local archivists debate. Its design set the stage for a venue that would become synonymous with community and cinematic excellence.
Opening
In 1926, the Moreland Theater opened its doors, becoming an instant local favorite. From the beginning, it was more than a movie theater; it was a venue for vaudeville acts and silent films, equipped with a 2/6 Robert Morton organ, creating a multisensory experience for all who entered its doors.
Transition to Talkies
As the roaring twenties came to a close, the Moreland Theater embraced the technological marvel of "talkies," transitioning from silent films and live vaudeville acts to the latest in cinematic innovation. This pivotal change marked the beginning of a new era for the Moreland, ensuring its continued relevance in the fast-evolving entertainment landscape.
Tech Updates
Throughout the decades, the Moreland Theater has remained at the forefront of technological advances in cinema, regularly updating its equipment to offer audiences first-run films in an unparalleled setting. Despite these changes, it has retained its single auditorium and distinctive neighborhood appeal, balancing modernity with its rich historical legacy.
Trials & Tribulations
As the pandemic swept the globe, many businesses shut their doors, never to reopen again. We were almost one of those businesses. With a fair amount of luck and creative thinking, we were able to bootstrap our way out of the mess.
With a sparkling new logo and website, and much needed changes to our organization, we are ready to blossom. Today, the Moreland Theater continues to operate as a beloved first-run movie theater, standing proud as one of Portland's few historic single-screen theaters. Its commitment to preserving its unique charm while embracing technological updates has ensured that the Moreland remains a cherished destination for movie-goers, embodying the spirit of community and the love of cinema that has defined it since 1926.
